Archive for April, 2009

Tipping points

April 3, 2009

Ideas are everywhere, but how do we know which ones actually work. At Google, we put a lot of stock in both the wisdom of crowds the idea that lots of people responding to a given question can collectively find the best answer and the value of community. We believe that people working together can help one another through even the most difficult times.

Shaking up earthquake searches

April 3, 2009

Silicon Valley is well known as the home of technology companies like Google, but its also one of many regions around the world with frequent earthquake activity. When we in the Bay Area feel an earthquake, we want to know how strong it was and where it occurred, as soon as possible.

Power down for the planet

April 3, 2009

The biggest obstacle we face is not technological, its awareness. Thats why were excited that CSCI has launched the Power Down for the Planet video contest, a challenge to you and your friends to develop original and creative videos that educate, entertain, and inform others about the importance of energy efficient computing.

Making ads more interesting

April 3, 2009

At Google, we believe that ads are a valuable source of information one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

Google Reader starts a conversation

April 3, 2009

Thats why were excited to announce that starting today, your friends will be able to reply to shared items with comments, allowing you to have conversations with your friends right inside Reader. Comments can only be seen by friends of the person who originally shared the item.

Here comes Google Voice

April 3, 2009

Weve just started to release a preview of Google Voice, an application that helps you better manage your voice communications. Google Voice will be available initially to existing users of GrandCentral, a service we acquired in July of 2007.

Introduction to the ad auction

April 3, 2009

When we go to conferences or read posts in forums, we find that advertisers sometimes know more about advanced features than about the basics of how AdWords works. So, weve decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, weve brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost per click bid and Quality Score determine how much you actually pay for an ad click on Google’s search results pages.

The magic number

April 3, 2009

Here at Google, were getting ready to celebrate Pi Day, which culminates tomorrow, March 14 at 1:59pm, a date and time that correspond to the first six digits of pi: 3.14159. Some people celebrate at 1:59am. Of course, since pi is a member of a select group of irrational numbers, meaning they cant be expressed as a fraction, there are an infinite number of digits in pi. You can even set a world record for reciting pi from memory if you have the spare brain cells to remember 100,000 or so digits. Odds are, you certainly won’t remember the one trillion digits past the decimal point that computers have calculated.

Make sense of your site: tips for webpage design

April 3, 2009

Back in the good old days, you would go back to the page and redesign it based on what you or other people thought was right for your site. Now you can actually run a test on your website and let your visitors decide the best version of your page, instead of just going with a gut feeling. Here, Ill discuss website testing executing different versions of a page to see what sticks and the various ways you can make the most of your sites design choices.

Building bridges

April 3, 2009

Since Google SketchUp first popped up on the scene in 2006, weve had the pleasure of seeing many of you use it to build 3D models of all kinds of things from college campuses to furniture to gingerbread houses. Now, were happy to announce a new challenge the SketchUp 2009 International Student Bridge Modeling Competition.